iSDNA IOT Product and Strategy
- Steven Chang
- Nov 30, 2020
- 3 min read
Updated: Feb 4, 2021

As shown above
Our product is designed as hardware firewall, which can incorporate “closed loop service” platforms, ie. Apple Homekit, Google Threads, Wechat cloud service, Haier U+ via providing the following system support, such as: authentication rule, different control rules, identity authentication, end-to-end encryption…etc We will design our “Java Security Applet”platform to offer these services, such as downloading and updating to match IoT market requirements of remote-control protocol updates.
Our Product is based on a security chip; it can be easily embedded in any IoT modules. This chip can be plug-in between IoT communication module and remote-controlled unit, no matter using Linux, Real-time OS or Android. ie., our solution does not require manufacturers to make changes on hardware and software nor spend extra cost, so it is easy to install “Google Thread Authentication” in Homekit security module and broaden user market and increase revenue.
It has EAL6+ and ePassport chip kernel to protect both hardware and software from being hacked. We name this protection “IoT Hacker-proof Shield”. It is like a suit of armor we put on devices to protect it from attack and invasion.
As shown on the slide, IoT communication module can be any controller no matter using Linux, Real-time OS or Android.
We can implement various protocols from different vendors (security authentication /Control access/business rules/standards) on iSDNA Java OS via OTA download to manage, replace and control Homekit device/UAV / Tesla card…etc from end-to end security mechanism.
"Hacker is not able to invade because it is end-to-end encrypted"
Our product design is for security as service architecture.
We can ensure IoT device security and will open security java space for 3rd party developers to create & diversify IoT devices applets. Our objective is to lead a new path and accelerate IoT development and deployment.
Our strategy & scheme :
We have advanced worldwide patent which can prolong competitors’ to enter “Security as service” can profit from multiple revenue streams, such as security certification download fee, maintenance download fee, IOT standard download fee, users service fee.
We leverage pricing strategy to block competitors, ie. Chip sell on net cost, “install first, pay upon usage”
iSDNA “Security as service” is to be implemented via “ Security Applet Store” platform which will carry multiple functions to support Applet authentication, Application space sharing, OTA downloading as well as 3rd party developers to create App. (3rd party developers will be able to gain profits from this. )
We can give you another practical example, if iSDNA solution is installed on Samsung e-lock~, Samsung e-lock authentication can be modified via OTA downloading new Java Applet. Then it can allow Apple Pay / different personal ID card / OTP authorization to open the Samsung e-lock. This will make Airbnb more convenient. User only needs to pay minimum for the preferred authentication in Java applet store.
To manufacturers, door lock is a durable product, unlike applet download always comes up new apps. The demands are not born from product itself but from developers. Thus we need java space and profit sharing mechanism. Our user-generate revenue will be shared with developers

iSDNA Hardware firewall structure consists of dual contact interface & 1 contactless interface for downlink and uplink communication.
As shown above,
iSDNA contact IO can connect to Android AP/BP or Wi-Fi communication module, NB-IoT module…etc. iSDNA can incorporate different controlled unit, such as UAV controller, Tesla Can Bus controller, Samsung e-lock, Haier AC controller, medical infusion equipment module…etc.
iSDNA product also has 1 contactless IO for diverse purposes. Such as, identification scanning devices in various venues: parking entrance, building access control, payment, check-in….
Our product strongest advantage is EAL6+ security control chip
It prevents IoT devices from security attack, information leak and passwords protection.
In addition, we have java e-passport chip OS which passed EAL4+ evaluation.
Our security level is equally to Canadian e-passport kernel, which is a real-life deployment of e-passport kernel and it is been proven reliable.
Our iSDNA is an open architecture on Java/Global Platform standard, therefore, iSDNA can bond with different encryption security system, and enable 3rd party developers to create new applets.
Such as APPLE Homekit PKI and China ECC algorithm can both be multi-application and downloaded on iSDNA chips via OTA or contactless interface.
Java applet can support authentication and access control logic. Besides, developers can expand business flow and usage access management. Moreover, our code allows multi-standard frameworks coexist in one security structure. For example, IoT devices can be installed multiple card payment standard applets (Visa/MasterCard). Developers can extend applications from above applets without altering payment standard spec. Hence, Visa/MasterCard payment standards committee will not need to formulate more standards for IoT markets.
Our security as service innovates ‘IoT Hacker-proof Shielded Safety Zone’ to protect assets for IoT market.



Comments